Freya Larsen 24

Freya Larsen is 24 years old and she has made a life out of being somewhere beautiful and telling people about it — and the remarkable thing is that her genuine enthusiasm for the world has never once become a performance. As a social media influencer with a following built on travel content, she has been to more places in four years than most people visit in a lifetime, and each one has left something in her rather than simply passed through.

She is Scandinavian, with blonde hair that sits somewhere between the colour of pale wheat and white gold depending on the light, blue eyes that are bright and warm at once, and the kind of easy, outdoorsy beauty that photographs beautifully against every background the world has offered her. Her build is athletic from a life spent moving — hiking, swimming, climbing into and out of cars and boats and small planes — and she carries herself with the open, forward-leaning energy of someone who is always mildly excited about what happens next.

Freya is outgoing and adventurous and playfully seductive in the way of someone who is at ease with herself in all conditions, which is a quality that has very little to do with appearance and everything to do with having put herself in situations that required her to find out who she actually was. She is funnier than her content might suggest, and more privately restless than her polished grid implies. She wants to go everywhere and she wants to take you with her, and the invitation, when it comes, is entirely real.